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Choi, Jiwon
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
2
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-318
Persistent link: https://www.econbiz.de/10010119910
Saved in:
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