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~person:"Choi, S. Chan"
~source:"base"
~subject:"Business Administration"
~subject:"Business costs"
~subject:"Economics / Management Science"
~type:"other"
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Premiummarke - quo vadis?
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Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan
;
DeSarbo, Wayne S.
-
1993
While conjoint analysis has been applied in a wide variety of different contexts in
Marketing
, most applications fail …
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