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Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung; Choi, Sejung Marina - In: International journal of internet marketing and … 7 (2012) 3, pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung; Choi, Sejung Marina - In: Journal of internet commerce 11 (2012) 1/4, pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
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Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives
Kim, Sojung; Choi, Sejung Marina - In: Journal of business ethics : JOBE 153 (2018) 2, pp. 447-463
Persistent link: https://www.econbiz.de/10011952124
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An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung; Choi, Sejung Marina - In: Journal of internet commerce 11 (2012) 1/4, pp. 139-160
Persistent link: https://www.econbiz.de/10010075798
Cover Image
Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung; Choi, Sejung Marina - In: International journal of internet marketing and … 7 (2012) 3, pp. 217-236
Persistent link: https://www.econbiz.de/10010002963