Norman, A.; Ahmed, A.; Chou, J.; Dalal, A.; Fortson, K.; … - In: Computational Economics 23 (2004) 2, pp. 173-192
A consumer entering a new bookstore can face more than 250,000 alternatives. The efficiency of compensatory and noncompensatory decision rules for finding a preferred item depends on the efficiency of their associated information operators. At best, item-by-item information operators lead to...
