. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …

front end of silver product development sketched. -- Demographic change ; aging ; older users ; silver market ; innovation …

whether important determinants of user innovator behavior (use experience, product knowledge, technical expertise, and the … % vs. 57 %). While use experience and product knowledge turned out less important for older users in our sample, technical …

leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …