Sambasivan, Murali; Siew‐Phaik, Loke; Abidin Mohamed, … - In: Management Decision 49 (2011) 4, pp. 548-569
Purpose – The aims of this paper are: to argue the role of Kelley's personal relationship theory (PRT) in explaining the maintenance and success of alliance outcomes; to argue the inclusion of communication between supply chain partners as a major component of relationship capital in addition...