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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197
Persistent link: https://www.econbiz.de/10003751391