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~person:"Christiansen, John K."
~subject:"Marketing management"
~type_genre:"Fallstudie"
~type_genre:"Systematic review"
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Strategic market creation : a new perspective on marketing and innovation management
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How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
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