In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the...

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...

Organizations these days are turning to develop systems which lead to high performance amongst employees. Researchers are taking keen interest in this area to find out factors of HR systems that motivates employees to perform well or high. This study attempts to find out factors that generates...

Differentiation of one's offering in this competitive market becomes crucial. Furniture products till now were usually customized by Indian customers. Now, these products are also sold in organized market. National and international players have entered the market with their brands in this...

This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...

The demand of eco-friendly or ‘green' products and services has experienced considerable growth rates in recent years ranging from agricultural produce, clothing, and consumer electronics to real estate. Various studies for these products have identified that there is increasing willingness of...

In the history of global economic growth and development, the year 2008 had set the pace of recession and almost all countries of the world and enterprises were struggling to come out of the grips of recession. The question of their survival rested on meeting a variety of challenges; grab the...

In the history of global economic growth and development, the year 2008 had set the pace of recession and almost all countries of the world and enterprises were struggling to come out of the grips of recession. The question of their survival rested on meeting a variety of challenges; grab the...

There is a gradual and steady growth observed among consumers all over the world regarding protection of environment and depletion of natural resources, which have led to changes in consumption pattern among them. This has led to the addition of green marketing notion as a third dimension in the...

Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of...