The comparatively fresh emergence of relationship marketing paradigm in the field of marketing management highlights the growing need to manage, develop and evaluate relationships amongst the buyers and suppliers. In international business context, the same holds good for relationship quality...

This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...

RFID Technology being a real time tracking system is the new era of automation. It has been used in several industries for different applications. However, the cost of implementing RFID system is too high, and achieving the ROI becomes difficult, because of the cost involved. Regardless of the...

Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of...

RFID technology is a real time tracking system, which does not require line of sight. The technology is trending in the organizations, due to various benefits that it can reap. Every organization wants to increase its efficiency, i.e., get more output with same or less input. The implementation...

Organizations these days are turning to develop systems which lead to high performance amongst employees. Researchers are taking keen interest in this area to find out factors of HR systems that motivates employees to perform well or high. This study attempts to find out factors that generates...

Differentiation of one's offering in this competitive market becomes crucial. Furniture products till now were usually customized by Indian customers. Now, these products are also sold in organized market. National and international players have entered the market with their brands in this...

Library is a place where knowledge resides, in the form of books, journals, and audio visuals such as CDs and DVDs. The management and maintenance of a library is a very crucial and time consuming task. Since long, libraries have been using Barcode technology for the maintenance of books and...

In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the...

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...