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The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - Department of Agricultural and Consumer Economics, … - 2008

The purpose of this paper is to investigate the marketing performance of wheat farmers in Illinois and Kansas over 1982 … average difference between farmer and market benchmark prices are sensitive to the market benchmark considered. Marketing … benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the seasonal …

Persistent link: https://www.econbiz.de/10005804781

Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement

Nurse, Gretchen; Onozaka, Yuko; Thilmany, Dawn D. - Southern Agricultural Economics Association - SAEA - 2010

Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the...

Persistent link: https://www.econbiz.de/10008922505

Local and Organic: Substitutes or Complements? An In-Store Evaluation of Labels for Apples

Costanigro, Marco; Kroll, Stephan; Thilmany, Dawn D.; … - Agricultural and Applied Economics Association - AAEA - 2010

Over the past two decades, consumer demand for niche products has grown substantially. The primary objective of this paper is to disentangle the value consumers place on two prominent food claims, organic and local (defined as Colorado Proud in this study) as they relate to fresh produce. Using...

Persistent link: https://www.econbiz.de/10009020521

What Are the Economic Welfare Effects of Local Food Marketing? Exploring Impacts with the Case of Colorado Apples

Hu, Wenjing; Onozaka, Yuko; Thilmany, Dawn D. - Agricultural and Applied Economics Association - AAEA - 2011

This paper explores the welfare changes as a result of changes in prices and quantities of Colorado labeled apples relative to domestically produced apples, using equilibrium displacement model with two-regions: Colorado State and the rest of the United States. The results showed that in the...

Persistent link: https://www.econbiz.de/10009021473

Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review

Moser, Riccarda; Raffaelli, Roberta; Thilmany, Dawn D. - In: International Food and Agribusiness Management Review 14 (2011) 2

Persistent link: https://www.econbiz.de/10009132454

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

Keeling Bond, Jennifer J.; Thilmany, Dawn D.; Bond, Craig A. - In: Choices 21 (2006) 4

Persistent link: https://www.econbiz.de/10008678103

Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility

Verteramo Chiu, Leslie J.; Gómez, Miguel I.; Kaiser, … - Agricultural and Applied Economics Association - AAEA - 2014

We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...

Persistent link: https://www.econbiz.de/10011068670

Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - Charles H. Dyson School of Applied Economics and … - 2010

Generic promotion and advertising activities have traditionally been used to promote individual agricultural commodities. However, there is renewed interest in implementing a mandatory ―broad-based‖ promotion program for all fruits and vegetables, and this idea is highly controversial among...

Persistent link: https://www.econbiz.de/10011070532

Optimal Generic Advertising under Bilateral Imperfect Competition between Processors and Retailers

Chung, Chanjin; Eom, Young Sook; Yang, Byung Woo; Han, … - Agricultural and Applied Economics Association - AAEA - 2013

The purpose of this paper is to examine the impact of bilateral imperfect competition between processors and retailers and of import supply on optimal advertising intensity, advertising expenditures, and checkoff assessment rates. First, comparative static analyses were conducted on the newly...

Persistent link: https://www.econbiz.de/10010881011