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Sensegiving in entrepreneurial contexts : the use of metaphors in speech and gesture to gain and sustain support for novel business ventures

Cornelissen, Joep P.; Clarke, Jean S.; Cienki, Alan - In: International small business journal : researching … 30 (2012) 3, pp. 213-241

Persistent link: https://www.econbiz.de/10009567425

Sensegiving in entrepreneurial contexts: The use of metaphors in speech and gesture to gain and sustain support for novel business ventures

Cornelissen, Joep P.; Clarke, Jean S.; Cienki, Alan - In: International small business journal 30 (2012) 3, pp. 213-242

Persistent link: https://www.econbiz.de/10009849483

The Role of Human Scale, Embodied Metaphors/Blends in the Speech and Gestures of Entrepreneurs

Cienki, Alan; Cornelissen, Joep P.; Clarke, Jean - 2009

Entrepreneurs regularly "operate at the edge of what they do not know" (Hill & Levenhagen 1995:1057), trying to identify and pursue potential business opportunities. It is claimed that they have "to make the unfamiliar familiar by framing the new venture (often through metaphor and analogy) in...

Persistent link: https://www.econbiz.de/10014213291