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Industrial marketing management : the international journal for industrial and high-tech firms
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Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh
;
Clark, Moira
;
Smith, Brian
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
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