[...]This article documents the “return in retail” in the U.S.banking industry and offers some insight into why this shift hasoccurred. Trends in retail loan shares, retail deposit shares, thebalance sheets of U.S. consumers, and the number of bankbranches all indicate an increased focus on...

The U.S. banking industry is experiencing a renewed interest in retail banking, broadly defined as the range of products and services provided to consumers and small businesses. This article documents the return to retail in the U.S. banking industry and offers some insight into why the shift...