are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices …. The advantages of using resonance marketing to target micro-niches are discussed. The organizations that will thrive in … requires using resonance marketing and going after several micro-niches rather than staking everything on one large market …

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic … information systems, database marketing, and mobile advertising"--Provided by publisher …