Purpose - The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline for the most important areas and directions of academic research and management practice. Design/methodology/approach – Key trends in innovation research are derived from an...

Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility have been found to strengthen this position. Whereas...