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~person:"Clavio, Galen E."
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Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.
;
Clavio, Galen E.
;
Lim, Choong Hoon
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10009514083
Saved in:
2
Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.
;
Clavio, Galen E.
;
Lim, Choong Hoon
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10009869683
Saved in:
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