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~person:"Clements, Michael P."
~person:"Kamenz, Uwe"
~person:"Tuten, Tracy L."
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Handbuch"
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Marketing
: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
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ed.
)
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2003
Persistent link: https://www.econbiz.de/10001753842
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The SAGE handbook of digital
marketing
Hanlon, Annmarie
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);
Tuten, Tracy L.
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)
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2022
Persistent link: https://www.econbiz.de/10013350348
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