Perrigot, Rozenn; Basset, Guy; Cliquet, Gérard - In: International Journal of Retail & Distribution Management 39 (2011) 6, pp. 434-455
process of expanding its chain of restaurants in many countries, with France being heavily targeted: Subway. Findings – This …, YouTube, etc.). Research limitations/implications – This paper contributes to the stream of franchising and hospitality …