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~person:"Clow, Kenneth E."
~subject:"Brand management"
~subject:"Management"
~subject:"Werbung"
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Clow, Kenneth E.
Meffert, Heribert
23
Fritz, Wolfgang
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Nufer, Gerd
14
O'Cass, AG
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Koschnick, Wolfgang J.
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Integrated advertising, promotion &
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2007
-
3rd ed.
Persistent link: https://www.econbiz.de/10003078061
Saved in:
2
Integrated advertising, promotion, &
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
3
Integrated advertising, promotion, and
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2002
Persistent link: https://www.econbiz.de/10004765309
Saved in:
4
Integrated advertising, promotion, &
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10004781976
Saved in:
5
Marketing
management : a customer-oriented approach
Clow, Kenneth E.
;
Baack, Donald
-
2010
Persistent link: https://www.econbiz.de/10013547660
Saved in:
6
Integrated advertising, promotion, and
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2012
-
5. ed., global ed.
Persistent link: https://www.econbiz.de/10009635262
Saved in:
7
Integrated advertising, promotion, &
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2007
-
3. ed
Persistent link: https://www.econbiz.de/10004891680
Saved in:
8
Integrated advertising, promotion, and
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2010
-
4. ed., Global ed.
Persistent link: https://www.econbiz.de/10004926596
Saved in:
9
Marketing
management : a customer oriented approach
Clow, Kenneth E.
;
Baack, Donald
-
2010
Persistent link: https://www.econbiz.de/10004950975
Saved in:
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