Cohen, Morris A.; Eliashberg, Jehoshua; Ho, Teck H. - In: Manufacturing & Service Operations Management 2 (2000) 4, pp. 337-349
For most firms, new product development is the engine for growth and profitability. A firm's new product success depends on its ability to manage the product development process in a way that employs scarce resources to achieve the goal of the firm as well as the specific project's objectives....
