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Are they playing by the same rules? : a consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062

Persistent link: https://www.econbiz.de/10003896907

Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1063

Persistent link: https://www.econbiz.de/10008882129

Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062

Persistent link: https://www.econbiz.de/10008309039

Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of Business Research 62 (2009) 11, pp. 1054-1062

This article sets out a research program that examines the dynamics of gifting behavior of long-term committed dyadic relationships--married couples. Our research considers the findings of a study in which the reported gifting behavior of couples reveals two gifting rulebooks; the first rulebook...

Persistent link: https://www.econbiz.de/10005067172