The informational society determines, on the strength of new communication and information technologies, a profound transformation of the exchange relationship. This enforces the building and the acceptance of a new paradigm viewing marketing, which affects the management not only by promoting...

Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to...

The digital era creates the resettlement premises on new foundations of the economy, restructuring the urban organization and changing the vision upon the needs and the lifestyle of human beings. The Internet of Things offers a new type of infrastructure that connects the function with the...