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Consumer behaviour and mobile TV services : do men differ from women in their adoption intentions?
Constantiou, Ionna D.; Mahnke, Volker - In: Journal of electronic commerce research : JECR 11 (2010) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10008653631
Cover Image
Consumer behaviour and mobile TV services : do men differ from women in their adoption intentions?
Constantiou, Ionna D.; Mahnke, Volker - In: Journal of electronic commerce research : JECR 11 (2010) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10009889456