Lefebvre, Sarah; Cook, Laurel Aynne; Griffiths, Merlyn A. - In: Journal of Consumer Marketing 36 (2019) 1, pp. 113-123
Purpose: This paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM) (transgenic) ingredients across plant and animal-based categories. In light of marketplace changes (i.e. labeling requirements), we explore behavioral...