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Cook, Scott
Christensen, Clayton M.
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Wünsche erfüllen statt Produkte verkaufen : Marktsegmentierung hat ihre Tücken ; finden Sie lieber heraus, wobei Ihre Kunden Unterstützung brauchen, und schaffen Sie Produkte, die...
Christensen, Clayton M.
;
Cook, Scott
;
Hall, Taddy
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 7-17)
.
2007
Persistent link: https://www.econbiz.de/10003545022
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2
Du mauvais usage du marketing : raisons et remèdes - Harvard Business Review
Christensen, Clayton M.
;
Cook, Scott
;
Hall, Taddy
- In:
Problèmes économiques : le meilleur de la presse et …
(
2006
)
2894
,
pp. 36-39
Persistent link: https://www.econbiz.de/10007423972
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3
Marketing Malpractice: The Cause and the Cure - Markets are simple when you look at them from the point of view of your customers. They have a job to do. You have a product or serv...
Christensen, Clayton M.
;
Cook, Scott
;
Hall, Taddy
- In:
Harvard business review : HBR
(
2005
),
pp. 74-85
Persistent link: https://www.econbiz.de/10005919747
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