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Winning at new products : accelerating the process from idea to launch

Cooper, Robert G. - 2001 - 3. ed

Persistent link: https://www.econbiz.de/10001575234

Winning at new products : creating value through innovation

Cooper, Robert G. (contributor) - 2011 - 4. ed.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...

Persistent link: https://www.econbiz.de/10013489882

Winning at new products : creating value through innovation

Cooper, Robert G. - 2017 - Fifth edition, revised and updated

Persistent link: https://www.econbiz.de/10013549655

Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

Reichwald, Ralf; Piller, Frank T. - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003156723

Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

Reichwald, Ralf (contributor); Piller, Frank T. (contributor) - 2006

und Überblick: Die aktive Rolle von Kunden in der Wertschöpfung -- Organisation der arbeitsteiligen Wertschöpfung: Entwicklungen und Trends auf dem Weg zur interaktiven Wertschöpfung -- Interaktive Wertschöpfung in der Innovation: Open Innovation -- Interaktive Wertschöpfung in der...

Persistent link: https://www.econbiz.de/10013516517

The adoption of AI in new product development : results of a multi-firm study in the US and Europe

Cooper, Robert G.; Brem, Alexander M. - In: Research-technology management : RTM 67 (2024) 3, pp. 44-53

Persistent link: https://www.econbiz.de/10014574267

All for the money? : the limits of monetary rewards in innovation contests with users

Ihl, Christoph; Vossen, Alexander; Piller, Frank T. - In: International journal of innovation management 23 (2019) 2, pp. 1950014-1-27

Persistent link: https://www.econbiz.de/10012009043

Developing a product innovation and technology strategy for your business

Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 53 (2010) 3, pp. 33-40

Persistent link: https://www.econbiz.de/10003979264

From social media to social product development : the impact of social media on co-creation of innovation

Piller, Frank T.; Vossen, Alexander; Ihl, Christoph - In: Die Unternehmung : Swiss journal of business research … 66 (2012) 1, pp. 7-27

Persistent link: https://www.econbiz.de/10009528937

Customer co-creation : open innovation with customers ; a typology of methods for customer co-creation in the innovation process

Piller, Frank T.; Ihl, Christoph; Vossen, Alexander - In: New forms of collaborative innovation and production on …, (pp. 31-61). 2011

Persistent link: https://www.econbiz.de/10009349259