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Produktentwicklung
28
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21
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Cooper, Robert G.
Kotler, Philip
123
Herstatt, Cornelius
111
Bruhn, Manfred
107
Homburg, Christian
95
Meffert, Heribert
76
Pepels, Werner
62
Bergemann, Dirk
50
Di Benedetto, C. Anthony
47
Brem, Alexander
46
Keller, Kevin Lane
46
Calantone, Roger J.
45
Sheth, Jagdish N.
43
Tomczak, Torsten
41
Armstrong, Mark
40
Kirchgeorg, Manfred
40
Kumar, V.
40
Spann, Martin
40
Wiedmann, Klaus-Peter
39
Asongu, Simplice
38
Backhaus, Klaus
37
Bauer, Hans H.
37
Valletti, Tommaso M.
37
Albers, Sönke
36
Esch, Franz-Rudolf
36
Vrontis, Demetris
36
Degryse, Hans
35
Peitz, Martin
35
Kitchen, Philip J.
33
Kleinaltenkamp, Michael
33
Song, Michael
33
O'Cass, Aron
32
Skiera, Bernd
32
Brettel, Malte
31
Courty, Pascal
30
Matsushima, Noriaki
30
Piercy, Nigel
30
Herweg, Fabian
29
Liu, Qihong
29
Berndt, Ralph
28
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Research technology management : RTM
4
Research-technology management : RTM
3
European Journal of Marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Handbook of business-to-business marketing
1
Handbook of research on new product development
1
International Marketing Review
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
Saved in:
2
The adoption of AI in new product development : results of a multi-firm study in the US and Europe
Cooper, Robert G.
;
Brem, Alexander M.
- In:
Research-technology management : RTM
67
(
2024
)
3
,
pp. 44-53
Persistent link: https://www.econbiz.de/10014574267
Saved in:
3
Developing a product innovation and technology strategy for your business
Cooper, Robert G.
;
Edgett, Scott J.
- In:
Research technology management : RTM
53
(
2010
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
Saved in:
4
The Stage-Gate® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
Saved in:
5
What's Next? : after Stage-Gate
Cooper, Robert G.
- In:
Research technology management : RTM
57
(
2014
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10010244475
Saved in:
6
Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G.
- In:
Research technology management : RTM
56
(
2013
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
Saved in:
7
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
8
Top oder Flop in der
Produktentwicklung
: Erfolgsstrategien; von der Idee zum Launch
Cooper, Robert G.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646232
Saved in:
9
Winning at new products : accelerating the process from idea to launch
Cooper, Robert G.
-
2001
-
3. ed
Persistent link: https://www.econbiz.de/10001575234
Saved in:
10
Product development for the service sector : lessons from market leaders
Cooper, Robert G.
;
Edgett, Scott J.
-
1999
-
1. printing
Persistent link: https://www.econbiz.de/10001406341
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