In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. With four studies, we tested its potential for the promotion of pro-environmental consumer behavior. The procedure first provokes an environmentally friendly act and, subsequently, invites...

We studied the hypothesis that social value orientations are expressed automatically in behavior, as would be suggested by the social intuitionist model. We compared automatic and more deliberated decisions in the dictator game and confirmed that social values determine behavior when responses...

We studied the decision making process in the Dictator Game and showed that decisions are the result of a two-step process. In a first step, decision makers generate an automatic, intuitive proposal. Given sufficient motivation and cognitive resources, they adjust this in a second, more...

We studied the decision making process in the Dictator Game and showed that decisions are the result of a two-step process. In a first step, decision makers generate an automatic, intuitive proposal. Given sufficient motivation and cognitive resources, they adjust this in a second, more...

We suggest that cultivating an individual‟s connectedness to others promotes socially responsible behavior both directly and indirectly through increased perceived ability to make a difference. Individuals whose interdependent self is more prominent feel they have more of an impact on larger...

We suggest that cultivating an individual's connectedness to others promotes socially responsible behavior both directly and indirectly – through increased perceived ability to make a difference. Individuals whose interdependent self is more prominent feel they have more of an impact on larger...