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about entrepreneurship and small business management -- Publisher's description …The rewards and challenges of entrepreneurship -- Launching a venture: entry strategies -- Building a marketing plan … -- Building a financial plan -- building an operating plan -- Legal aspects of small business: succession, ethics, and government …
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Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will...
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