Corstjens, Judy; Corstjens, Marcel; Lal, Rajiv - In: European Management Journal 13 (1995) 4, pp. 363-373
UK retailers in the fast-moving consumer goods industry focus their strategy on building loyalty through quality 'own' labels. By contrast, French retailers compete aggressively on price. Judy and Marcel Corstjens, and Rajiv Lal argue that either a 'two-tier' or parallel system will evolve in...