The aim of this chapter is to propose the design of an anthropomorphic Virtual Shopping Assistant (VSA), endowed with an advanced system, to be used in the context of an innovative technologically based in-store service. The VSA is able to provide information based on a knowledge management...

Recent developments in information technology and Web services have increased the potential for creating new opportunities for business. Social network, which are widely used by individuals, also have an effect on customer relationship management (CRM) systems. Consequently, a new approach to...