This paper analyses the role of agro-systems preservation on making food choices. Itemploys the “Calibrate Auction-Conjoint Valuation method” (CACM), which relateshypothetical conjoint valuation of product attributes with real market behavior using realeconomic incentives. The paper also...

This paper analyses the role of agro-systems preservation on making food choices. It employs the “Calibrate Auction-Conjoint Valuation method” (CACM), which relates hypothetical conjoint valuation of product attributes with real market behavior using real economic incentives. The paper also...

The introduction and communication of new technologies in the food industries has given rise in the past to some scientific uncertainty that hampers informed choice. Here we draw upon the case of Genetically Modified (GM) technology and, in particular, on different types of GM food, to...

The inception of genetic modification (GM) techniques in food production conveys both opportunities - improve food production technologies and/or product differentiation - and risks - dread of a change of the technological status quo, ambiguity in the food properties..…. Hence, some research...

Parting from the issue which elicited value method best predict real consumer’ behavior, this study compares the ability of hypothetical and non-hypothetical choice experiment respect to incentive compatible ranking conjoint analysis and sequential best worst scaling in terms of estimated...

For a variety of reasons, Spanish growth in demand for organic and integrated products has not kept up with supply. This work focused on the effect of information and sensory issues on purchase behaviour in relation to sustainable agricultural production. Using experimental auctions and results...

The influence of risk perception and risk attitudes in the process of accepting genetically modified (GM) food is often ignored, and particularly whether both constructs (latent variables) have a combined effect in explaining consumer acceptance. Similarly, the inclusion of organic product...