Cotterill, Ronald W.; Putsis Jr., William P.; Dhar, Ravi - Zwick Center for Food and Resource Policy, Department … - 1999
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ a … find that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior …