Market structure and strategic pricing for leading brands sold by Coca Cola and Pepsi Inc. are investigated in the context of a flexible demand specification and structural price equations. This approach is more general than prior studies that rely upon linear approximations and interactions of...

We investigate market structure and strategic pricing for leading brands sold by Coca-Cola Company and PepsiCo. in the context of a flexible demand specification (i.e., nonlinear AIDS) and structural price equations. Our flexible and generalized approach does not rely upon the often used ad hoc...

This paper develops an analysis of markets for differentiated products. It relies on the concept of latent separability for consumer preferences. As proposed by Blundell and Robin, latent separability assumes that purchased products are allocated in the production of latent intermediate...

This paper reviews the basic components of antitrust analysis for the supermarket industry, including definition of product and geographic markets and the measurement of market power. The analysis of prices and profits in a market structure context remains important, especially in countries such...

This paper reviews theories that identify motives for mergers, reviews recent empirical research, specifies a model that incorporates alternative motives, and tests the model with data from food manufacturing mergers between 1979 and 1986. Results suggest that capital markets are not efficient,...

An analysis of the impact of buyer structure on the profitability of U.S. food manufacturing industries shows inconclusive evidence in support of the countervailing power hypothesis in these industries. However, findings show that industries that have high sales to other food manufacturing...