Cervellon, Marie-Cécile; Coudriet, Rachael - In: International Journal of Retail & Distribution Management 41 (2013) 11/12, pp. 869-884
Purpose – This research aims to investigate the factors which contribute to the power of luxury brands in the stores and the means through which brand power meaning transfers to the clients. Design/methodology/approach – The research protocol follows a phenomenological approach, through...