Brown, Jennifer; Cranfield, John A. L.; Henson, Spencer - In: Canadian Journal of Agricultural Economics/Revue … 53 (2005) 2-3, pp. 249-263
"This study investigates the role of risk tolerance in shaping Canadian consumers' willingness-to-pay for food safety risk reductions. Non-hypothetical experimental auctions were used to elicit consumer valuations of food safety improvement. To identify the relationship between food safety...