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Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we...
Persistent link: https://www.econbiz.de/10011784302
Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we...
Persistent link: https://www.econbiz.de/10012943952
Persistent link: https://www.econbiz.de/10011817362
Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we...
Persistent link: https://www.econbiz.de/10011752324
Persistent link: https://www.econbiz.de/10011745107