The beggar-thy-neighbour aspect of commodity advertising means that benefits to one commodity from advertising come at the expense of other commodities. The effect can be mitigated by cooperation among groups as shown by Alston, Freebairn and James (AFJ). A drawback to AFJ's analysis is that...

The beggar-thy-neighbour aspect of commodity advertising means that benefits to one commodity from advertising come at the expense of other commodities. The effect can be mitigated by cooperation among groups as shown by Alston, Freebairn and James (AFJ). A drawback to AFJ’s analysis is that...

This article provides an overview of mandated commodity programs in California, and summarizes and interprets existing evidence on their economic impacts. The analysis draws upon the recent book edited by the authors: The Economics of Commodity Promotion Programs: Lessons from California. New...

This article provides an overview of mandated commodity programs in California, and summarizes and interprets existing evidence on their economic impacts. The analysis draws upon the recent book edited by the authors: The Economics of Commodity Promotion Programs: Lessons from California. New...