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The impact of intangibles on value creation: Comparative analysis of the Gu and Lev methodology for the United States software and hardware sector

Cruz Basso, Leonardo Fernando; Saliba de Oliveira, … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 2, pp. 73-83

The aim of this paper was to analyze the contribution of intangible assets in the value creation of companies, using the methodology proposed by Gu and Lev, 2003, Gu and Lev, 2011. The database used was collected in Datastream with information covering the period from 2001 to 2010. The main...

Persistent link: https://www.econbiz.de/10011985012

Strategic positioning and risk-return behavior

Kimura, Herbert; Cruz Basso, Leonardo Fernando; Kayo, … - In: Journal of international business and economics : JIBE 9 (2009) 4, pp. 126-133

Persistent link: https://www.econbiz.de/10003928243

Strategic positioning and risk-return behavior

Kimura, Herbert; Cruz Basso, Leonardo Fernando; Kayo, … - In: Journal of international business and economics : JIBE 9 (2009) 4, pp. 126-133

Persistent link: https://www.econbiz.de/10009891479