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M(art)worlds : consumer perceptions of how luxury brand stores become art institutions

Joy, Annamma; Wang, Jeff Jianfeng; Chan, Tsang-sing; … - In: Journal of retailing 90 (2014) 3, pp. 347-364

Persistent link: https://www.econbiz.de/10010408220

Decomposition of cross-country differences in consumer attitudes toward marketing

Cui, Geng; Lui, Hon-kwong; Chan, Tsang-sing; Joy, Annamma - In: The journal of consumer marketing 29 (2012) 3, pp. 214-224

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Consumers' Attitudes toward Marketing: A Cross-cultural Study of China and Canada

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Decomposition of cross-country differences in consumer attitudes toward marketing

Cui, Geng; Lui, Hon-Kwong; Chan, Tsang-Sing; Joy, Annamma - In: The journal of consumer marketing 29 (2012) 3, pp. 214-225

Persistent link: https://www.econbiz.de/10009963684

Decomposition of cross‐country differences in consumer attitudes toward marketing

Cui, Geng; Lui, Hon‐Kwong; Chan, Tsang‐Sing; Joy, … - In: Journal of Consumer Marketing 29 (2012) 3, pp. 214-224

Purpose – Previous studies have found significant differences in consumer attitudes toward marketing between countries and attributed such variations to differences in the stage of consumerism development and cultural values. This study aims to test these competing hypotheses using econometric...

Persistent link: https://www.econbiz.de/10014848956