Motivations of small United Kingdom businesses are discussed in order to dispel myths and misconceptions regarding their operations.The purpose is to dismiss the idea that small businesses are scaled-down versions of their larger counterparts, while highlighting the emotion and complexity that...

Addresses the question of whether ‐ now that we exist in the much heralded “information era” ‐ the information needs of those engaged in marketing are being satisfied. With interest in the Internet, as a burgeoning global communications medium, we now understand how things might be in...

Addresses the question of whether the information needs of those engaged in marketing management are being delivered satisfactorily by information providers. It is plainly evident that the use of the Internet and the intranet as global communication tools has risen exponentially over the past...

Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is based on a flawed understanding of how small businesses actually operate. Argues that this naïve, over‐simplistic...