Representations of strategy tend to either be so generalized as to have little real meaning for employees, or go into such detail that people struggle to understand what is really required. The problem is this: a strategy not understood by those charged with implementing it is as bad as, or even...

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your...

"This book presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world...

"This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key...