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Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004073357
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Quantitative methods : a short course
Curwin, Jon; Slater, Roger - 2004
Persistent link: https://www.econbiz.de/10004845865
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Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W. (contributor) - 2009 - New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589