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Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability
Persistent link: https://www.econbiz.de/10012397912
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Introduction -- 1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions -- 2 Forecasting Tourism Flows...
Persistent link: https://www.econbiz.de/10014275853