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The design paradox: the contribution of in-house and external design activities on product market performance

Czarnitzki, Dirk; Thorwarth, Susanne - 2009

This paper explores the contribution of design activities on product market performance of Belgian companies. While … there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product … developments at the firm level, the topic of design innovation has not been linked to the open innovation concept yet. In this …

Persistent link: https://www.econbiz.de/10010299461

The design paradox: the contribution of in-house and external design activities on product market performance

Czarnitzki, Dirk; Thorwarth, Susanne - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2009

Persistent link: https://www.econbiz.de/10008479051

The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...

Persistent link: https://www.econbiz.de/10011418793

The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016

Persistent link: https://www.econbiz.de/10011527396

The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - In: International journal of the economics of business 26 (2019) 1, pp. 157-176

Persistent link: https://www.econbiz.de/10012182256

The nexus between science and industry: evidence from faculty inventions

Czarnitzki, Dirk; Hussinger, Katrin; Schneider, Cédric - 2009

Against the background of the so-called European paradox, i.e. the conjecture that EU countries lack the capability to transfer science into commercial innovations, knowledge transfer from academia to industry has been a central issue in policy debates recently. Based on a sample of German...

Persistent link: https://www.econbiz.de/10010298799

Why challenge the ivory tower? New evidence on the basicness of academic patents

Czarnitzki, Dirk; Hussinger, Katrin; Schneider, Cédric - 2009

While often presumed in academic literature and policy discussions there is little empirical evidence showing that academic patents protect more basic inventions than corporate patents. This study provides new evidence on the basicness of academic patents using German professor patents linked to...

Persistent link: https://www.econbiz.de/10010298800

The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016

Persistent link: https://www.econbiz.de/10011419924

The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - In: International Journal of the Economics of Business 26 (2019) 1, pp. 157-176

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm’s financial performance. In this paper, we model brand equity as an unobservable stock that results from up to 30 years of past brand-related investment flows. Using...

Persistent link: https://www.econbiz.de/10012298145

R&D collaboration with uncertain intellectual property rights

Czarnitzki, Dirk; Hussinger, Katrin; Schneider, Cédric - 2011

&D collaborations are exempt from anti-trust legislation in order to increase R&D in the economy. We argue that a functional IPR system …

Persistent link: https://www.econbiz.de/10008901848