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Czinkota, Michael R.
Samli, A. Coskun
106
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28
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The people dimension in modern international marketing : neglected but crucial
Czinkota, Michael R.
;
Samli, A. Coskun
- In:
Thunderbird international business review
52
(
2010
)
5
,
pp. 391-401
Persistent link: https://www.econbiz.de/10008654130
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2
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
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