The present paper shows that people’s compliance with a request can be substantially increased if the requester first gets them to agree with a series of statements unrelated to the request, but selected to induce agreement. We label this effect the ‘mere agreement effect’, and present a...

The age-related labels ‘third age’, ‘elderly’, ‘50+,’ ‘senior’ and ‘retired’ were evaluated by a 40+ sample. Results of a qualitative and quantitative study showed that the labels ‘third age’ and ‘elderly’ evoked predominantly negative associations, while the...

The purpose of the current study was to gain more insight in the evaluation of advertisements containing different gender role portrayals (stereotypical/astereotypical) by examining explicit and implicit processes of ad evaluation. The results of two experiments showed an explicit preference for...