//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dahl, Stephan"
~subject:"Marketingmanagement"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media see-saws : winners and l...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Advertising
1
Communication
1
Kommunikation
1
Marketing management
1
Werbung
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Lehrbuch
2
Textbook
2
Fallstudie
1
Language
All
English
1
Author
All
Dahl, Stephan
Bruhn, Manfred
5
Armstrong, Gary
4
Homburg, Christian
4
Kotler, Philip
4
Backhaus, Klaus
3
Saunders, John A.
3
Wong, Veronica
3
Bischopinck, Yvonne von
2
Bjerre, Mogens
2
Blakeman, Robyn
2
Ceyp, Michael
2
Ceyp, Michael H.
2
Hougaard, Søren
2
Meffert, Heribert
2
Schaller, Christian
2
Schneider, Helmut
2
Adhikari, Atanu
1
Albers, Sönke
1
Ang, Lawrence
1
Baidya, Mehir Kumar
1
Basu, Partha
1
Blythe, Jim
1
Boireau, Nathalie
1
Closs, David J.
1
Czarnecka, Barbara
1
Doole, Isobel
1
Eagle, Lynne C.
1
Franken, Birgit
1
Fuchs, Wolfgang
1
Geeten, Doris van der
1
Grahsl, Isabella
1
Gram, Malene
1
Harris, Lloyd C.
1
Haßmann, Volker
1
Hoffmann Linhard, Adolfo
1
Hopwood, Maria
1
Jacobs, Mark A.
1
Jong Woo Jun
1
Keller, Kevin Lane
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications
Eagle, Lynne C.
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
-
2021
-
Second edition
, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the
theory
translates …
Persistent link: https://www.econbiz.de/10012204644
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->