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~person:"Dahl, Stephan"
~subject:"Marketingmanagement"
~type_genre:"Case study"
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Marketing communications
Eagle, Lynne C.
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
-
2021
-
Second edition
, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the
theory
translates …
Persistent link: https://www.econbiz.de/10012204644
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