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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364